How much?

Lets keep it real. What’s the investment—and will it really pay off? Fair question!
Projects start from a scoped flat fee (no mystery hours) and we just get it done. We absolutely believe in a GSD attitude. Larger contracts and retainers are linked to clear, trackable KPIs—think occupancy uplift, direct-booking growth or average spend per guest. Our clients typically see some ROI straight away and well inside 12 months; we’ll set milestones, monitor performance, and adjust tactics until the numbers do the happy dance

Why hire a consultant when we already have an in-house marketing person??

Think of us as a turbo-charged sidecar, not a replacement driver. Your team knows the day-to-day terrain; we bring a panoramic view, benchmark data from hundreds of operators, and specialist skills (SEO audits, trade plans, AI-driven personalisation/systemisation) that most in-house squads don’t keep on tap year-round. Together, we move faster—and avoid potholes you haven’t seen yet. We hate the phrase fractional CMO - but yes we do that too. I have trained hundreds of teams across my career and our other directors have too. We LOVE working with people - that’s why we are still in tourism! Supporting your co-ordinator or frontline team is a great part of our job. But if you want someone to do it all - we can get you there.

Will we lose control?

Not on our watch (or yours). We start with an immersion workshop to capture your tone, values and non-negotiables. Every project idea, ad set or landing-page tweak goes through your approval loop. Think of us as the brand’s session musicians—adding range and polish while you stay lead singer. Or maybe you don’t care - and want us to take the wheel a bit more - it is really up to you!